The CMT Story

Quality Convention Models. Excellent Service.

You only have so much time to capture the attention of your audience, and your company deserves quality talent that can embody and deliver your brand message. Since 2001, CMT Agency has provided world-class staffing solutions to businesses of all sizes, representing their brands at trade shows, brand activations, promotional events and more.

With a database of 25,000+ professionals, spanning over 52 countries and 103 languages, we can easily staff and manage your events to match your needs and specifications. Whether you have a single event, a series of tradeshows, or an entire national campaign to launch, our talent is ready to make your brand stand out.

Let us show you how.

More Than Just an Event Staffing Agency:
an Extension of Your Team

CMT Agency staff - April 2021

Kelley Strong Headshot

Kelley Strong


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Kelley Strong has 35 years of experience in planning and managing international and national events for large companies. In early 2021, she purchased CMT Agency, the premier, world-class staffing company that provides talent to businesses and brands at conferences, brand activations, adult beverage tastings and promotional events, As the world begins to re-open post-COVID-19 and hold in-person events and large-scale tradeshows, CMT Agency will meet the needs for high-quality talent for events and retail demonstrations around the world through our cloud-based database of more than 25,000 professionals.

She also owns and runs PlanIt Strong, an event planning agency that designs and produces incentive and corporate meetings and events for domestic and global businesses. She has worked with a variety of international corporations like American Express, WorldTravel Meetings and Incentives and Czarnowski. In addition, she has produced client events surrounding PGA Tournaments, Olympic Games, product launches, a private dinner at the Vatican, large-scale corporate Super Bowl events and more.

Martin Knott


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Nicole Tetreault headshot

Nicole Tetreault

Vice President of Business Development

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Nicole is the fuel that keeps the CMT engine going. With over 12 years of experience in the adult beverage and experiential marketing industry, Nicole has built an incredible rapport of clients such as E&J Gallo Winery, one of the world’s largest wineries in the industry.

Her in-depth experience working three-tier distributions within multi-business channels combined with her sales, marketing, and operations background has made Nicole an extremely well-rounded professional. A high-impact and results-oriented professional, Nicole’s motivation is to generate positive growth for her clients and team.

An animal lover at heart, Nicole donates funds or supplies to a few rescues whenever she can. When she’s not spending time with her daughter and golden retriever, you can find Nicole staying active by hiking, running, and attending an Orange Theory class. Next time you run into her, ask her what her splat points were for the day.

Zavhyn Lyles headshot

Zavhyn Lyles

Accounting, Talent Pay

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Zavhyn is CMT Agency’s Accountant that specializes in Talent pay. She makes sure to keep the team accountable with all the running pieces.

You may notice she shares the same last name as Zamadia who happens to be her older sister. She loves working with her sister and in her free time you may see her onsite at an event with her sister around the Atlanta area!

Zamadia Lyles headshot

Zamadia Lyles

Manager, Client Services

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Zamadia not only excels at staffing Adult Beverage promotions and special events, but also often rocks events for CMT Agency and has years of experience working events before she started at CMT Agency.


Katie Freyder

Manager, Recruiting and Marketing

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Helping people and brands succeed is Katie’s top priority. Katie’s passion is helping others and loves working directly with talent and clients to make sure events run successfully. She loves being a cheerleader for others and will often send you a few emojis while she’s reaching out to you to brighten up your day.

As an avid traveler and as a newly certified PADI Scuba Diver, she hopes to plan a trip to Australia soon to visit the Great Barrier Reef. When she’s not traveling, she’s hanging out with her Bernese Mountain Dog, Mulligan and Golden Retriever, Gus.

Open position coming soon!

Client Services

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CMT Agency has a new position on the Client Services team opening up soon. Check back here for more details.


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