CES 2020: Our 3 Favorite Trade Show Booth Designs

| January 23, 2020

Panasonic's CES 2020 Booth Design

CES 2020: Our 3 Favorite Trade Show Booth Designs


If you’ve been following our blogs, then you know how important trade show booths are in getting your products and services in front of your target audience. And the booths at the Consumer Electronics Show (CES) 2020 didn’t disappoint in this regard.

Known as the world’s largest consumer electronics show, companies from Amazon to Samsung came to show the audiences the next generation of technology products. Some even showed concept designs that won’t hit the market for another decade or more.

But before we get too caught up in the latest product craze we saw at this year’s event, we want to share our favorite booth designs. We hope there’s a thing or two you can pick up to make yours more impactful in 2020.


What’s the main takeaway from Panasonic’s exhibition space this year? It pays to incorporate interactivity into your trade show booth, and it doesn’t always have to be the next greatest thing. Every year, Panasonic draws attendees with their out of the box trade show booth designs. This year was no different.

While there were loads of exciting gadgets spread around the booth, one thing that had people going nuts was the table tennis setup. Onlookers were able to keep up with the game and root for their favorite player by looking at the projector on the wall.

Another thing that had us raving this year was the introduction of new and improved commercial aircraft technologies. With noise-canceling headphones and 43-inch display screens ready to be installed behind seats, flying in the next decade is about to get a whole lot better.

Hussmann's CES 2020 Booth DesignHussmann

Transportation innovation was huge at CES this year. From autonomous driving vehicles developed by Lyft to electric bikes that glide on the water, there was no shortage of the strange and weird at this year’s event.

Even Hussmann – a company that manufactures, sells, and installs display equipment and refrigeration systems – got in on the action.

The company, now a part of Panasonic, debuted its last-mile cold chain cargo truck concept. These trucks were “outfitted with small compartment RADBD Vacuum Insulation Panel (VIP) insulted coolers.” Attendees were able to interact with the technology that helps products stay 13 times cooler than those currently out on the market, save on money, and run on clean energy.

Moral of the story? Sometimes it’s best to let your product do the talking. If your company is on the cutting edge, then having your product on full display can be all you need to have droves of people at your booth.

DoosanDoosan's CES 2020 Booth Design

Doosan, a South Korean conglomerate company, made people dance to the beat of their drum. While the DJ definitely caught our attention, it was the pair of robotic arms installed right beside the DJ’s equipment that had us staying for more.

With the music playing in the background, the robotic arms danced and entertained the crowd. They even provided the DJ with a much-needed refreshment. As you think about your booth designs for 2020, thinking of how to use technology to interact and engage your audience is a surefire way to draw a crowd to your products and services.

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