Blog

Exposure for Your Alcohol Brand

The term ‘Mixologist’ has eased its way into the modern lexicon of millennials. For the most part, it’s really just a fancy way of calling someone a bartender. But there…

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Adult Beverage

The Perfect Marriage

The divorce rate is at an all-time high. That’s probably a terrible metaphor for anything, but it does prove that a thorough search for the right match, no matter what…

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Brand Activation

The Power of Promotions

You guys know Fireball? Yeah, you know Fireball. The cinnamon whisky that takes its name from the candy we all hated to enjoy as a kid has swept the nation,…

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Brand Activation

How Can Liquor Promotions Spice Up Your Next Company Party?

All promotional managers, public relations, and marketing departments are looking for new and very exciting ways to ramp up company parties–especially when they are very important gatherings and certain key…

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Adult Beverage

Successful Brand Marketing with Holiday Promotions

The most wonderful time of the year. That’s what most people think of when late December rolls around. What do brands think? It’s the most profitable time of the year….

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Brand Activation

Street Teams

Did you guys hear about Facebook? They want you to pony up! Reports today have shown that Facebook’s organic reach by its Pages have dropped from 12% of followers to…

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Brand Activation

The Five-Tool Player

Baseball is a bit different from the other major professional sports in that they have an extensive minor league system. Sure, the NBA has the D-League, hockey the various independent…

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Brand Activation

The Perfect Recipe for your Promotions

Instagram is filled with hashtags like #TBT for Throwback Thursday. It’s got images upon images of duck-faced selfies. But, more than anything, it’s got pictures of food. We all love…

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Brand Activation

Are You Ready to be an Entrepreneur?

We all have the goal of one day working for ourselves. Showing up when we want, working from home if we want; it’s the dream to have that flexible lifestyle….

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Brand Activation

Getting Your Brands Wardrobe Right

Actors and models have it easy… well as far as what to wear. At any shoot, whether it be a movie production, photo shoot, video shoot, etc., there is an…

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Brand Activation

Promoting Your Brand at Music Festivals

It’s festival season. Well, it’s festival line-up announcement season. This past week a flurry of festivals, some established, some popping up out of nowhere, took to social media and gave…

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Event & Tradeshow