T-Mobile: NBA Playoffs Promotions Are a Slam Dunk
Overview
Every year, NBA Nation rolls out the largest basketball playground across the U.S. To generate buzz around the playoffs, which run from May to August, they use NBA players past and present to draw people to each event.
As one of the NBA’s official sponsors, T-Mobile participates in the NBA Nation events, using local brand ambassadors to promote its products and services to attendees while building a positive brand image.
The Challenge
T-Mobile needed local brand ambassadors for their multi-city NBA promotional tour. The brand ambassadors needed to be capable of engaging attendees by encouraging product trials and demonstrations. They also needed to have a solid understanding of T-Mobile’s products and services to serve as an extension of the sales team while representing the brand.
The Solution
CMT Agency leveraged its extensive roster of highly qualified brand ambassadors around the country to build the team. The brand ambassadors not only served as an extension of the brand’s sales team, but also embodied its values and message.
Through the use of its database and talent management platform, CMT Agency was able to identify local talent that fit T-Mobile’s requirements. To ensure their success, CMT Agency trained each brand ambassador on T-Mobile’s promotional strategy and provided T-Mobile uniforms to support the 10-city tour.
10 city tour
The account owner was blown away with how well our adult beverage brand ambassadors engaged and educated the patrons while driving wine sales for the evening.
Kevin E. - National Distributing Co.