Panasonic: Surpassing the Competition at CES Tradeshow
Overview
Every year, as part of their promotional strategy to generate awareness and leads, Panasonic takes part in the Consumer Electronics Show (CES).
CES, which has been running since 1967 in Las Vegas, Nevada, is the world’s largest trade show – and “The” place for industry thought leaders and innovators to showcase the latest technological advancements.
The Challenge
With over 175K companies participating at CES annually, Panasonic needed experienced, professional talent that would help them stand out in the crowd.
The talent selected needed to not only understand Panasonic’s product offering and encourage product trials, but they also needed to be effective in driving booth traffic, generating leads and increasing brand awareness.
The Solution
For the past three years, CMT Agency has been the partner of choice for staffing Panasonic at CES. Understanding the importance of knowing the brand inside and out, CMT Agency trained 60 professionals to support a range of activities. Talent was also matched to specific roles, ensuring the event’s success.
As a result, CMT Agency was able to help Panasonic obtain their event goals by generating booth traffic, driving product trials and providing guided VIP tours. That success secured CMT Agency’s place as the exclusive talent provider for all of Panasonic’s shows.
Identified and Trained 60 people
I cannot express how appreciative I am for the incredible support CMT Agency gave us. We faced significant challenges and CMT Agency took care of them all.
Kevin R. - GSK Consumer Healthcare