Oldboy Remake Is a Scene Stealer

Spike Lee directed a remake of Chan-woo Park’s “Oldboy,” a classic — one of the best Korean films ever, and one of the top foreign films ever made. What better place to promote this thriller than at the San Diego and New York Comic Con. Terry Hines & Associates, the marketing agency of choice for the debut of the film, needed to capture the interest of the new “filmies” and still maintain the cult following for “Oldboy.”

The Challenge

Terry Hines & Associates turned to CMT Agency to provide 20 beautiful female Asian models to portray the hotel escort characters in the film remake. CMT Agency was chosen since they were recognized and known for providing specialty talent supporting PR stunts. CMT Agency worked diligently to find the perfect look for FilmDistrict to promote their upcoming release at San Diego Comic Con.

The Solution

The models walked around the Gas Lamp District in tall black boots, purple kimonos and holding yellow umbrellas, complete look-alikes of the girls from the film. The PR stunt was the hit of San Diego Comic Con, receiving an overwhelming amount of press and leading to rolling out with the promotion at the NYC Comic Con.

With a coast-to-coast success in promoting a global film, CMT Agency further demonstrated it is an agency well versed in identifying unusual and out-of-the-box talent, as well as more traditional talent.

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