E&J Gallo Winery: Growing Sales with the Perfect Blend of Spirits and Promotions
Overview
E&J Gallo Winery is a world-renowned alcohol producer and distributor located in Modesto, California. What initially started as a small family business in 1933 founded by two brothers, has grown into an international company.
Today, E&J Gallo Winery is the world’s largest family-owned winery with a portfolio comprised of more than 100 unique brands of wines and spirits from around the world.
The Challenge
As part of their latest campaign to promote New Amsterdam Gin and Gallo Brandy XO, E&J Gallo wanted to conduct a multi-city tour around the Southeast – Florida, Georgia and Louisiana.
For the biggest impact, the events needed consistent branding in all three locations and the talent selected to represent the brands had to be well-versed in both the products and the promotional strategy to deliver the message and encourage sales.
The Solution
CMT Agency was engaged to deliver the perfect blend of spirit and promotion for their new product launch. The professional brand ambassadors selected for the three-city event were able to introduce the products, engage customers in product-related conversations and drive sales.
In addition to coordinating talent selection, training and timing, CMT Agency also coordinated the shipment and storage of all the point-of-sale display and swag used throughout the tour.
Both Julia and Raymonda were great to work with and I highly recommend them for future work. They were both professional in their appearance and represented QSC very nicely.
Mari D. - QSC Audio Products, LLC