The Class of Your Brand

The Class of Your Brand

“You can pay for school, but you can’t buy class.” This infamous line by Shawn Carter a.k.a. Jay-Z is somewhat a misnomer. Sure, it’s clever, He has a penchant for the double entendre and is an often unrivaled wordsmith. But, the reality is, even though you can’t buy class, per se, you can enhance the appearance of your brand and give it the class it needs by staffing your event with the proper components. A well run, and well staffed event goes off smoothly and shines the light on the class you’re aspiring for your brand to have. You know those sweet Gatsby parties? They don’t have quite the same allure if people are pouring their own drinks and firing up the grill themselves, do they?

What does your event need?

Bartenders

There really is nothing classier than a good bartender. It’s more than just making the night run smoothly and making sure people are lined up for miles waiting for their next drink. It’s the class of making the proper drink. The appeal of alcohol at an event is to enhance the enjoyment of the event and a well trained bartender can take you to that next level. A professional mixologist can keep the party moving along like few other things can. This is even more true if your event is a liquor promotion because the bartender can then be knowledgeable on your product and be able to hit key talking points for the target audience.

Wait Staff

Much like the bartenders, a professional wait staff can keep the night moving along without a hitch. A hungry crowd is a restless crowd and the proper waiters and waitresses can keep them appeased, either by serving courses at the table or keeping the guests’ hunger at bay by walking around with hors d’oeuvres at key moments. The less the attendees have to complain about, the classier your event and the more open they are to your brand and products.

Entertainment

Top the night off with some entertainment tailored to your event. From brass sections to jazz bands to the perfect singer-songwriter, class is what you make it in this area. Each event has its own audience so what’s right for one group may be completely classless for the next. This is where knowing your target audience comes into play. Play to your strengths and your class will shine.

Staffing your event right will provide the right touch of class it needs. Working with a well equipped staffing agency will help.