No two snowflakes are alike. You’ve heard that saying before. The thing about snowflakes, though, is that when they’re falling from the sky, even though they look different when they hit the tongues of the Peanuts gang, they really all do the same thing. No two event staffing agencies are alike, but the differences there can be extremely important. To a novice, it might seem like they’re doing the same things, because everyone’s end goal is going to be the same. But, if you choose the wrong staffing company for your brand it might barrel into a snowball effect.
If your brand is on the hunt for a top event staffing agency there are a few things that you should look for. The most important being, do they know what they’re doing? It seems like a vague question, but what you’re really looking for is a company that’s been in the game a while. Longevity can be important, but what you’re really looking for, more than longevity, is a history of sustained success. Are the brands they work with succeeding after their events? Do the brands speak highly of the organization? Was there a lot of social buzz about their events? When you find a company that hasn’t just been there a while, but has been there having success, you’re on the right track.
Another thing you want is an extensive roster. A reason for using an event staffing agencies, aside from them helping you plan the ins and outs of the execution using their expertise, is to tap into their roster of brand representatives. A top company will have a deep roster that can pull talent for any type of situation, and can pull that talent from all over the country, or even the world. Doing a liquor promotion in Chicago? The company should have talent with liquor experience ready to go. Doing a trade show in Kansas City? The company should have reps trained on your brand ready to set up and talk about your product. A company can know how to pull off a promotion, but if they don’t have the talent to put in place, you’re losing the game.
Finally, you want the people at the company to be professional and easy to work with. When two companies work together nothing gets done if both sides are combative. The live promotions field can be fickle; things are not going to go smoothly at times. If you have a staffing company you enjoy working with and have a good relationship with, you’ll be able to put out those small fires without causing a stir.
There are many other factors when choosing a top event staffing agency but if you target these main goals, your brand will be in good hands. CMT Agency checks off all these components, and more, and can help take your brand to the next level. Contact Us now.