It’s All About the Strategy: Successful Event Staffing Agencies

It’s All About the Strategy: Successful Event Staffing Agencies

As the race to build consumer loyalty heats up in a competitive marketplace, many companies are turning to professional event staffing companies to provide promo models, street team marketing and promotional hosts. Today more than ever, companies are turning to consumer engagement as a way to attract new clients and build brand loyalty. Have you ever walked through your local supermarket on a Saturday to see product demonstrators and food sampling stations? Most people can’t pass-up the opportunity for a complementary sampling of a product – after all there is no investment other than the time to receive the product and you just might like it. As many companies seek to reach consumers, more and more are taking their products, goods and services directly to the consumer. No longer do products sit on shelves waiting to capture a watchful eye. Today product demonstrators are popping-up in crowded malls, supermarkets, and on busy sidewalks where consumers can be found, but did you ever think about the staff that is behind the product? Probably not, but many companies are spending top dollars and countless labor hours developing strategies to place their products in front of consumers when all they need is a promo agency with a global reach.

Experiential marketing is one of the most difficult things to do, especially in large numbers. Depending on the nature of the marketing, promotional campaigns can span multiple markets and use dozens of staff in a variety of markets. Placing the right person in the right place at the right time can either be a daunting task or it can be easy, depending on your resources. If you fully understand the event staffing process and have a readily available network of professionals, a dedicated logistics team and a plan, welcome to the staffing industry! But it doesn’t stop there. Promotional talent agencies need general liability insurance, a workers’ comp policy and often bonding to ensure the liability for unforeseen mishaps aren’t left on the shoulders of the client.  But more and more companies who thought they understood the dynamics of staffing are hiring professional companies to get the job done. When companies need large numbers of trained, experiential marketing staff for street promotions, product sampling, ride-n-drives, tradeshows and conventions, they have realized the value of event staffing agencies like CMT Agency. CMT has mastered event staffing on a global level and has a readily available pool of skilled talent at their fingertips to fill any clients’ needs quickly and efficiently.

CMT staff is trained in a variety of specialties to provide unmatched customer service and product demonstration. CMT has mastered the art of communication, event and experiential staffing with over 40,000 skilled, communication professionals waiting to meet the needs of clients across the United States. Unlike general staffing agencies, CMT talent specializes in consumer engagement. According to CEO Shelly Justice, “Not everyone can engage a consumer. There’s an art to engaging a consumer in dialogue and building brand loyalty. Think about it, when you are approached by a salesperson you often decide from the salesperson if you have an interest in the product, so it matters a lot who’s behind the product. At CMT Agency we have readily available staff that has promoted some of the most distinguished brands in the marketplace.”

As you plan your marketing strategy, keep in mind the key to winning loyal customers is the ability to engage the consumer through insightful, creative marketing that stimulates the senses and builds brand awareness and recognition. Call Shelly Justice of CMT Agency today to discuss marketing strategies that get results and increase your brand presence.