Being able to stand out among the rest of the competition can be difficult, especially if you aren’t sure what to do next with your promotional marketing. But, it doesn’t always have to be a race to the most crazy and out there marketing in order to grab the most attention (for a brief while), there can actually be a system to it that brings in consistent sales with a high yield ROI. One of the best methods is through promotional street teams, or better known as street team marketing.
These are groups of people who utilize “guerilla marketing” normally in a public place in order to get your brand out there in front of people., while still being fresh and original. In fact, there are five very good reasons why you should consider street team marketing right now.
1. Memorable Marketing
When you want to create some buzz around your business, it can get frustrating to figure out what will become viral and what won’t. While trending topics can be quite fickle online and usually don’t have a reason why they became a viral success, there are ways to control the popularity levels of your business through offline methods. Street team marketing is one of those tactics, ensuring you make a lasting impression on potential leads right on the spot.
Street teams go out and make memorable marketing happen, which in turn can be shared online through social media by customers. This is especially true if the street team is doing something outrageous and eye-catching, all for the sake of promoting your business. It is a great way to be creative and original.
2. Experienced Marketers
Finding street teams to help market your brand doesn’t have to be a long and complicated process when you tap an event and promotional marketing agency to do the task for you. They can find highly experienced people to be part of your street team, making sure they can work together as a strong team and provide the kind of exposure you’re looking for. The process of screening and hiring street teams can be handled by the agency as well, or you can have a helping hand in what kind of team you’re looking for.
3. Inexpensive Marketing
Not only are you investing in some seriously interesting marketing with people who know and understand street team marketing, but you’re also able to save hundreds to thousands of dollars on your marketing budget when it comes to street teams. Think about it: you could spend thousands of dollars on a static, boring billboard that most people won’t notice or you can choose to have an interactive street team that engages directly with the leads you want.
4. Data Gathering
A street team is more than just part of your sales goals, they can also help with the data gathering side of your marketing by providing information on particular demographics in a certain location. This is great for location scouting, understanding the purchasing habits of potential customers in a particular area, and understanding what works and doesn’t when it comes to capturing a lead’s attention. These are multi-talented people working on the street team, so be able to work smart and get the most out of their skills.
5. Easy To Deploy
Think planning a certain radius to market to and the type of street marketing you want your team doing will take too long? Think again. With an agency helping you along every step, street team marketing can be immensely easy to deploy to one location, multiple locations, or even during special events and promotions. You can have one team or even a couple of teams, it is all up to you on how well you want to get your name out there.