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CMT Agency Blog

A Day in the Life of a Brand Ambassador

I’ve talked a lot about how to be a great brand ambassador; things to do, things not to do. But, I have not talked about a day in the life of…

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Brand Activation

Training Brand Ambassadors

“Here’s your t-shirt. Now, go be pretty.” Ehhhh, it’s not really that easy. Maybe that’s the perception of brand ambassadors and what they do, but it’s not the reality. Not…

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Brand Activation

Summertime Promotions

American treasure Will Smith is officially known to the masses as the Fresh Prince. Unofficially, he is the self-appointed patriarch of summer. In May of 1991 Smith and his counterpart…

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Brand Activation

Leveraging Brand Ambassadors with Your Existing Ad Campaign

“Just do it.” “Bo knows.” “Where’s the beef?” “Got milk?” Advertising, and more specifically, ad campaigns, dictate more than just what consumers buy; it dictates popular culture. Super Bowl commercials…

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Brand Activation

The Advantages of Face-to-Face Marketing

As we enter even deeper into a social world where most of our interaction is done in the digital space, we are in danger of losing touch with each other…

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Brand Activation

4 Ways To Be A Great Brand Ambassador

“One of the most important things in life is showing up. I’m blown away by your ability to show up.” These are the immortal words of the legendary Keanu Reeves…

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Brand Activation

Leveraging Brand Ambassadors – The Process of Hiring a Great Staff

Brand ambassadors could be your key to building a great name for your brand. But, how do you know what type of ambassador is right for your brand? The wrong…

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Brand Activation

How to Attract Buyers to Your Tradeshow Booth

We’ve all been there. You’ve made the dip. Set out the bowls of chips and assorted snack related foods. The drinks are on ice. The decorations are up. The party…

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Events & Tradeshows

5 Reasons to Hire Outside Staff Instead of Using Your Own Employees

You just have to tell yourself, “It’s ok to ask for help.” Brands can’t do it alone. It takes the efforts of many to build the awareness of a brand…

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Brand Activation

Five Characteristics of Great Brand Ambassadors

Ambassadors wear the brands they promote on their sleeves, literally. It’s more than just putting on a t-shirt with the logo of a certain liquor or the branded sunglasses they’re…

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Brand Activation

Booth Babes: A Never Ending Story

The ongoing debate continues to baffle marketers as they try to argue the advantages and disadvantages of the age old ‘Booth Babe.’ As both sides dispute the value and detriment…

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Events & Tradeshows