Stay current with CMT Agency’s latest news and blog posts.

Training Brand Ambassadors

“Here’s your t-shirt. Now, go be pretty.” Ehhhh, it’s not really that easy. Maybe that’s the perception of brand ambassadors and what they do, but it’s not the reality. Not by a long shot. When at a tradeshow, or any live event, potential customers want answers to their questions about the brand. The face to […]

Read more

Summertime Promotions

American treasure Will Smith is officially known to the masses as the Fresh Prince. Unofficially, he is the self-appointed patriarch of summer. In May of 1991 Smith and his counterpart Jeffrey “Jazz” Townes, collectively known as DJ Jazzy Jeff and the Fresh Prince, released a smooth, laid back jam about the weather getting warmer, the […]

Read more

Leveraging Brand Ambassadors with Your Existing Ad Campaign

“Just do it.” “Bo knows.” “Where’s the beef?” “Got milk?” Advertising, and more specifically, ad campaigns, dictate more than just what consumers buy; it dictates popular culture. Super Bowl commercials have become as popular as the game itself, with some ad campaigns having an impact during the game without even running a commercial (After the […]

Read more

The Advantages of Face-to-Face Marketing

As we enter even deeper into a social world where most of our interaction is done in the digital space, we are in danger of losing touch with each other in the most humanly way possible. Sure, it’s amazing that technology has gotten us to the point where we are able to keep up with […]

Read more

4 Ways To Be A Great Brand Ambassador

“One of the most important things in life is showing up. I’m blown away by your ability to show up.” These are the immortal words of the legendary Keanu Reeves in the Oscar-overlooked cinema classic “Hardball.” Seeped in cheesiness, there is a truth hidden in those words. There’s a power in being present. Not only […]

Read more

How to Attract Buyers to Your Tradeshow Booth

We’ve all been there. You’ve made the dip. Set out the bowls of chips and assorted snack related foods. The drinks are on ice. The decorations are up. The party is set up… and no one shows up. What happened? Where did it go wrong? Who dropped the ball? Even though it’s your party and […]

Read more

Five Characteristics of Great Brand Ambassadors

Ambassadors wear the brands they promote on their sleeves, literally. It’s more than just putting on a t-shirt with the logo of a certain liquor or the branded sunglasses they’re handing out in order to protect potential customers from the harsh effects of the sun’s harmful UV rays. For the few hours that a brand […]

Read more

Booth Babes: A Never Ending Story

The ongoing debate continues to baffle marketers as they try to argue the advantages and disadvantages of the age old ‘Booth Babe.’ As both sides dispute the value and detriment that the Booth Babe can pose to your brand, your company, and ultimately your ROI, there is one common factor:. Misconception. The real misconception is […]

Read more

Tradeshow Secrets From An Industry Insider

Trade shows remain a major marketing opportunity for companies of all sizes. Most industries have a trade show somewhere around the world at least once a year. Many industries have regional shows throughout the year. You can find shows around the U.S. and in many locations around the world. Getting Ready for the Trade Show […]

Read more

How Brand Ambassadors Help Market Your Company

Brand ambassadors embody the brand they promote. The brand ambassador is the face which lends the brand credibility and visibility at promotional events. Having such a person ready to represent your company is just good marketing smarts. With competition as fierce as it is today, you need to use your marketing dollars wisely. You need […]

Read more

How To Select Specialty Talent For Your Next Event

When you open up your event, do you want people worrying about checking their phones for email or paying attention to what you have to say? Obviously, you want the attention on you and your event.  Do ensure this you need to add specialty talent to your event staff to keep people’s eyes and ears directed to […]

Read more

The Winning Formula For Liquor Promotions In Atlanta

Liquor promotions are an excellent marketing opportunity for bars, restaurants, liquor stores, and night clubs. With a thriving and social population, Atlanta, like many other large cities, is the perfect playground, and is full with locations that are packed with interested buyers – perfect for liquor promotions. With so many locations primed for your next […]

Read more

Creating A Winning Atmosphere In Your Tradeshow Booth

Making your presence known at  a tradeshow is the big reason you decided to have a booth this year. It may be your first time appearing on the floor or you may be a veteran. If you are going to make this year a success, you need to make your booth attractive and something your […]

Read more

The Secret To Selling More Is to Use Alcohol Promotional Models

Are you trying to sell a new alcoholic beverage? Are you opening a night club? Do you want to enhance your bar sales? If you are in a competitive market, promotions have to be part of your marketing strategy. Selling your products means staying in front of your audience and remaining attractive. Selling your product […]

Read more

Promo Models – Providing An Aesthetic Appeal To Your Event

Promo models are considered to be one of the best ways to reach an audience while establishing a unique identity for your brand to set your company apart from your competitors. Promo models tend to be physically attractive in order to add an aesthetic appeal to whatever they are promoting: this could be a product, […]

Read more

5 Ways Street Team Marketing Is Perfect For Your Company

Being able to stand out among the rest of the competition can be difficult, especially if you aren’t sure what to do next with your promotional marketing. But, it doesn’t always have to be a race to the most crazy and out there marketing in order to grab the most attention (for a brief while), […]

Read more

4 Occasions When You Should Use Eye Candy For Your Exhibit Booth

As you may have noticed, companies that receive the most attention at a tradeshow are the ones using promotional models as eye candy at their booth. Models are perfect for boosting your brand appeal by manipulating the entire image of your company. Although using eye candy for booths incurs higher initial costs, when used in the right […]

Read more

How Can Street Team Marketing Draw A Crowd Of Buyers?

If you want to draw a crowd, a street team is the answer. You will get excitement and attention to the new business, new product, or outdoor event you are throwing. At one time, guerilla marketing was a novelty. It grew up as a niche market to hand out fliers in crowded areas. In major metropolitan areas, […]

Read more