The Class of Your Brand

“You can pay for school, but you can’t buy class.” This infamous line by Shawn Carter a.k.a. Jay-Z is somewhat a misnomer. Sure, it’s clever, He has a penchant for the double entendre and is an often unrivaled wordsmith. But, the reality is, even though you can’t buy class, per se, you can enhance the […]

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5 Signs You Need Experienced Servers

Hiring a team of experienced servers will allow you to focus more on the important aspects of your event and to enjoy the evening with your guests. By outsourcing a team only when you need the event staff, you will only pay for the hours the team works allowing you to save money while receiving a […]

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Exposure for Your Alcohol Brand

The term ‘Mixologist’ has eased its way into the modern lexicon of millennials. For the most part, it’s really just a fancy way of calling someone a bartender. But there are a few tenders of the bar that earn their moniker by knowing precisely how to concoct the perfect blended cocktail. Much like a food […]

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Know When to Hire Brand Ambassadors

If you’re familiar with basketball you probably know who Jamal Crawford is. If not, Jamal Crawfard is a guard for the Los Angeles Clippers. This year, for the second time, he was named the NBA’s Sixth Man of the Year; the award given annually to the best player in the league who is not one […]

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A Change of Pace

The Chicago Bulls hit a bit a lull after Michael Jordan, Scottie Pippen and Phil Jackson all left the organization after their historic six championship run. The Bulls saw multiple coaches leave without much success. Vinny Del Negro signed on to be the head coach of the team in 2008 and led the Bulls back […]

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The Perfect Marriage

The divorce rate is at an all-time high. That’s probably a terrible metaphor for anything, but it does prove that a thorough search for the right match, no matter what area of life, is crucial. Your brand needs the right marriage in all facets of business in order to grow to its fullest potential.  If […]

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The Power of Promotions

You guys know Fireball? Yeah, you know Fireball. The cinnamon whisky that takes its name from the candy we all hated to enjoy as a kid has swept the nation, from frat houses to dive bars, over the past few years and has become a powerhouse on the shelves, seemingly from out of nowhere. Seriously, […]

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How Can Liquor Promotions Spice Up Your Next Company Party?

All promotional managers, public relations, and marketing departments are looking for new and very exciting ways to ramp up company parties–especially when they are very important gatherings and certain key people on the executive board need to be impressed by the presentation. There are countless ways in which a company party can be really spiced […]

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Successful Brand Marketing with Holiday Promotions

The most wonderful time of the year. That’s what most people think of when late December rolls around. What do brands think? It’s the most profitable time of the year. Emotions are at their highest levels and credit cards are at their most swipe-able. There’s no better time than the holidays to cement your brands […]

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Street Teams

Did you guys hear about Facebook? They want you to pony up! Reports today have shown that Facebook’s organic reach by its Pages have dropped from 12% of followers to just half of that since only October. And the thinking is that it’s going to drop another 1% to 2% in the coming months, unless […]

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The Five-Tool Player

Baseball is a bit different from the other major professional sports in that they have an extensive minor league system. Sure, the NBA has the D-League, hockey the various independent leagues and the NFL the SEC, but none have the reach of the minor league system Major League Baseball has developed. Because of this, the […]

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Versatility

What does it take to be successful in the NBA? Well, there are players who have long, sustained careers by doing one thing exceptionally well. Take Kyle Korver of the Atlanta Hawks. He’s managed to turn his 3-point shooting prowess into paychecks for over a decade. But, outside of shooting the 3, he’s not really […]

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The Perfect Recipe for your Promotions

Instagram is filled with hashtags like #TBT for Throwback Thursday. It’s got images upon images of duck-faced selfies. But, more than anything, it’s got pictures of food. We all love to show off our favorite dishes, whether they’re brought to us by a wait staff member at a five-star restaurant or we grill it ourselves […]

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Are You Ready to be an Entrepreneur?

We all have the goal of one day working for ourselves. Showing up when we want, working from home if we want; it’s the dream to have that flexible lifestyle. Entrepreneurs are like modern day cowboys; they answer to no one when it comes to running their business. When you think of an entrepreneur, you […]

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Is Your Brand Ready to be Social?

Social: noun : of or relating to society or its organization.  That’s what Sir Webster has to say on the matter. But, in 2014, the word social has taken on a completely different context. Where it was represented by a physical gathering or the act of engaging in conversation in activity with others in society, it […]

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When Are Car Show Girls Appropriate To Hire?

Car shows are great venues for showcasing new cars, antique vehicles, retro rebuilds, and any other special ride you might have. Automobiles are a passion to share with others. Car shows are great places to see new things and see what is coming up in the future. They are a great place to showcase your […]

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When You Hire Trained Servers, Your Event Will Rock

Food and drink has a relaxing effect on people. Think about it. Sitting down to a meal with family and friends is a time to relax, talk, and enjoy the company of those close to you. It is a natural reaction to relax around food and beverages. Even in a business setting or at a […]

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Getting Your Brands Wardrobe Right

Actors and models have it easy… well as far as what to wear. At any shoot, whether it be a movie production, photo shoot, video shoot, etc., there is an entire department dedicated to making sure that each actor or model is styled perfectly, down to the smallest detail. Someone from the wardrobe department might even stop […]

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Promoting Your Brand at Music Festivals

It’s festival season. Well, it’s festival line-up announcement season. This past week a flurry of festivals, some established, some popping up out of nowhere, took to social media and gave their lists of bands to a salivating audience of Millennials who now have to decide which festivals they’re going to this summer, or, more appropriately, […]

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A Day in the Life of a Brand Ambassador

I’ve talked a lot about how to be a great brand ambassador; things to do, things not to do. But, I have not talked about a day in the life of one.  What exactly does a day spent as a brand ambassador look and feel like? It’s a fun and exciting job, sure, but it’s a […]

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Training Brand Ambassadors

“Here’s your t-shirt. Now, go be pretty.” Ehhhh, it’s not really that easy. Maybe that’s the perception of brand ambassadors and what they do, but it’s not the reality. Not by a long shot. When at a tradeshow, or any live event, potential customers want answers to their questions about the brand. The face to […]

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