Brand Activation

5 Reasons to Hire Outside Staff Instead of Using Your Own Employees

| August 21, 2018

CMT Agency Tradeshow StaffingCMT Agency Tradeshow Staffing

You just have to tell yourself, “It’s ok to ask for help.” Brands can’t do it alone. It takes the efforts of many to build the awareness of a brand for the masses. To attempt to do that alone is an attempt that may turn out futile. Spreading you, or your own employees, too thin is going to be ineffective and probably cost you more in the long run. What you need is a “ready to go” outside staff of young go-getters prepared to make a mark on your brand.

That being said, here are 5 good reasons why you should hire outside staff for your next event:


The buzz word! But, it’s true. Why fly your entire team out for an event that’s going to last a few hours when there’s a pool of talent that can execute what you need, already at the location of your event? An outside agency will have the right people for you in their talent pool, probably a hop, skip and a jump away from where you need them.

Talent pull people in; your brand closes

It’s better to let the talented people who do this for a living pull people in… and then let your brand close from there. Hired talent are there for a reason – to get more people to your booth or promo. Let your brand or people focus on closing the deal, and the hired talent lure the prospects in. It’s all about teamwork… with another team.

These people are good at what they do

An agency has lots and lots of talented people in their pool. If they couldn’t pull off what your brand needed, they wouldn’t be getting booked. Trust that an agency is putting the right people in place based on what your brand needs.  It’s a partnership between your company and the agency that makes the partnership between your brand and hired talent a success.


Working with an outside agency can bring a fresh perspective to the table. On one hand, it provides fresh faces to showcase your brand to the public –  faces that are enthusiastic, and will come across at the event. Also, working with the agency can provide fresh ideas – keeping your events new, and exciting. We all get bogged down in the day to day minutiae and develop tunnel vision. Working with a new set of fresh eyes is always beneficial.

Can staff more than one event at a time

You can’t be in two places at once. We don’t have the technology. Not yet. But, while working with an outside agency, you CAN hold two events at the same time, or three, or four, more more. With staff already in the cities you need, an agency,  can help you reach more people in more places.

Outsourcing your talent needs is less expensive, in most cases, has a proven ROI, and offers much more flexibility in planning your events, worldwide.  So, it is very clear that the right move for your brand is to work with an outside agency, like CMT Agency, to staff your event. With more talent in more places and offering more service, CMT is the obvious agency to help you achieve your goals for any given event. But, don’t take my word for it.  See what others have said about their success using CMT Agency.