Event Management

4 New Year’s Resolutions for Event Staffing

| January 3, 2020

Happy New Year! It’s the start of a new decade and we know you’re thinking about your next branding venture. The beginning of the year is the best time to reflect on what your business needs. To help you out, we gathered a handful of resolutions you can use to kick off your 2020 New Year’s resolution list with a bang.

Add More Event Technology at Your Next Event

Including technology in your event spaces can facilitate ice-breaker exercises for your talent to rely on and attendees to gravitate toward. Technology can appeal to event attendee’s competitive nature with interactive video walls that host games that show off your brand.

Although thinking of the best ways to merge technology and your audience can be complicated and cumbersome, there are simple ways to implement it outside of your booth. A scavenger hunt is one way to get your audience moving to the beat of your drum.

QR codes are fast to generate and another simple way to add technology to your event. These codes can be used to hide clues or trivia questions that lead to your booth or the prize station, giving you a new way to introduce your brand. Technology should be on your New Year’s resolution list not only because it’s a great way to engage your audience, but because they expect it.

Increase Social Media Marketing Knowledge

Social media has changed in the past 10 years, with 2010 marking the year corporations began to look at social media as a scalable marketing tool. Today those brands that began using social media to market their brands are leading the conversations through tactics like influencer marketing, digital ad placement, and organic conversations. The best way to get in on the action is take a look at what has worked for others and then what social media tactics will benefit your business.

The first step to learning more is signing up for analytics and using the information you gather to determine the time, frequency, and content format you should post. As you execute your social media strategy, you’ll learn more about features you never knew existed. A good rule of thumb is to use a social media listening tool, like Hootsuite or Sprout Social, to see what topics and content format resonate the most with your audience.

Embrace Event Data

The more you know, the better. Collecting data for data’s sake isn’t beneficial for your messaging and branding strategy, but interpreting that information is useful for planning future and current events. The data will reveal patterns and let you know what activities and tactics you should use to make your brand experiences more impactful.

This step toward more strategic branding may open your eyes to opportunities you didn’t recognize before. Data can show you parts of the brand experience that work and those that need improvement or a larger marketing budget. Trust the numbers in 2020.

Improve Your Workflow

Workflows are all about making you more productive by automating repetitive tasks with a marketing automation tool. Most brands need a software tool that helps event coordinators/managers break up the workload and take a look at what’s been done and the tasks that are left. Plus, it helps you deliver better brand experiences that lead to more productive customer conversations.

Our agency uses Senegal Software to facilitate our communication and keep a consistent workflow for our talent, staff, and clients. It helps us improve consistency and focus on work that will impact the bottom line by removing the friction of repetitive tasks. Brands thrive on consistency. If you are not currently using an event management tool, such as Senegal Software, consider adding this technology in 2020.

Have you started thinking about your 2020 events and trade shows? CMT Agency leverages technology and extensive event staffing experience to offer the ultimate brand experience. Contact us today to learn more!